Rank your products
Usage sits on each product record, so any view can sort by it.
Know what every customer uses before renewal.
Custral counts every product each customer uses, notices when one slips, and hands the account owner the next step.
Brightline Dental Weekly use by productRenews Oct 30
- Scheduling
- Billing
- Patient forms, not used yet
1Onboarded in 19 days
First booking, invoice and reminder, from real use2MediumBrightline Dental usage is down 48%
Scheduling: 49 in the last 14 days, down from 94.DRCheck in with Brightline Dental
Dana's task, with Stella's draft attachedSee how every customer uses each product.
Every product gets a page: how much it is used, who uses it most, and who is slipping.
Price$99 / month
Uses, last 30 days18,420
Uses, all time412,880
LaunchedMar 2023
Latest uses
Oakline Physio1Just now
Cedar & Co11 min ago
Glenview Clinic14 min ago
Customers using it1,07891% of active customers
People using it4,812about 4 per customer
Uses, last 30 days18,420▲ 6% on the 30 days before
Uses per week12 weeks
Uses it mostlast 30 days
Slippingon the 14 days before
Brightline DentalDown 48%
Northside OrthoDown 33%
106 customers haven't tried it, including Harbor Vets.
Sort customers by use
A count or a sum, all-time or rolling. Views refresh nightly.
Scored in a health grade
Grades read usage at the moment they score.
Ask Stella, or read it anywhere
Dashboards, the API and MCP read the same events.
Send usage with one call.
Call track() with your own customer id and product id. Custral matches each one to its record.
import {CustralUsage} from "@custral/js";
const usage = new CustralUsage({
key: PUBLISHABLE_KEY,
moduleId: PRODUCT_USAGE,
});
// When a practice books an appointment
usage.track({
customerRecordId: practice.id, // "4821"
productRecordId: "scheduling",
quantity: 1,
});
The key is safe to ship in the browser.
Customer id4821
CompanyBrightline Dental
Product idscheduling
ProductScheduling
SchedulingJust now1
Billing6 min ago3
Reminders20 min ago48
SchedulingYesterday1
SegmentPostHog
Already sending events to Segment or PostHog? Point them here instead.
Name each event, and see which people inside the account did it.
An id that matches no account waits for you to link it.
Onboarding that ticks itself off.
Pick the products a new customer should be using. Their first real use ticks each one off, so stuck accounts stand out.
Time to first value
6daysMedian from signed to first booking, last 90 days
Stuck in onboarding
4accountsNo new milestone in 10 days
| Customer | First booking | First invoice | First reminder | Status |
|---|---|---|---|---|
| Brightline Dental | Day 2 | Day 6 | Day 19 | Done in 19 days |
| Cedar & Co | Day 1 | Day 4 | On track · day 8 | |
| Northside Ortho | Day 3 | Stuck · 12 days | ||
| Harbor Vets | Stuck · 21 days |
When usage slips, the owner already has a next step.
Custral compares each customer's last two weeks of use with the two before. A sharp drop, or a customer who never started, opens a signal, and a workflow takes it from there.
Custral notices
Brightline Dental usage is down 48%Scheduling: 49 in the last 14 days, down from 94 in the 14 days before.Product SchedulingLast 14 days 49 was 94Drop 48%Harbor Vets hasn't activated yetAdded 21 days ago, with no usage recorded on any tracked product.A workflow picks it up
TriggerWhen account usage dropsCreate taskCheck in with the account, for its ownerEnroll in sequenceUsage check-inAsk StellaDraft a check-in emailDana acts before renewal
Check in with Brightline DentalDRDue tomorrowStella drafted thisTo Maya ChenHi Maya, your front desk booked far fewer appointments in Scheduling over the last two weeks. Is anything getting in the way? I'm happy to walk through it on a quick call.
EditSend
Keep every customer using what they bought.
Join waitlist →Plans from $39 a seat a month, billed annually. See pricing