Shape Custral around your actual business.

Make any object you need. Its properties can calculate, score a record, or hold a whole spreadsheet.

Owneris any ofMaya Chen, Devin ParkLead fithigh to low+ Filter8 records

AaName	Stage	Lead fit	Open pipeline	Forecast	Owner	ARR
Acme Industrial	Negotiation	A · 88	$184,000	Renewal model	DP	$41,000
Harbourline Ltd	Negotiation	B · 77	$97,800	Pricing sheet	MC	$55,000
Northwind Traders	Customer	B · 74	$128,400	Forecast model	MC	$62,000
Umbrella Labs	Discovery	B · 71	$64,000	Rollout costs	DP	$12,000
Initech	Customer	B · 69	$54,500	Seat plan	MC	$17,000
Soylent Corp	Customer	C · 58	$22,000	–	DP	$31,000
Globex	Discovery	C · 52	$36,000	–	MC	$28,000
Vista Benefit	Discovery	D · 31	$12,000	–	DP	$9,500

Create Property

Name

Renewal risk

Type

Grade

Search types…

GeneralAddressFileImage

TextIDNameTextLong TextWebsitePhone NumberEmail

NumberNumberCurrency

DropdownsUserSelectRelationStatus

Date & TimeDateDate RangeTime

ComplexKeyFormulaGradeRollupUsage

CommunicationConversationNotesWhiteboardSpreadsheetPresentation

MiscCheckboxTimer

GradeScored from a weighted rubric, breakdown attached.

RequiredHidden by defaultCreate

Sample workspace

The objects you expect. Then the ones only you need.

Accounts, contacts and deals come ready. Add your own for anything else, with the same property types and agents, on every plan.

Try one

Name	Properties	Records
Accounts	18	412
Contacts	14	2,184
Deals	16	96
Tickets	11	338
Loads	12	1,960

Loads›LD-02041

Load IDIDLD-02041

StatusStatusIn transit

CarrierRelationNorthline Freight

RateCurrency$1,840

A property type for every field.

Grouped the way the picker groups them. Pick one to see what it puts on a record.

General

Text

Number

Dropdowns

Date & Time

Complex

Communication

Misc

Connected tools add their own, like GitHub · Pull requestholds one value or a list

Some properties don't store what you typed.

Score any record out of 100, and show the working.

Write a rubric. Custral scores it, bands it and keeps the breakdown.

PresetsLead fitDeal confidenceCustomer healthChurn risk

Lead fit ↑ 14 since 12 Aug

B · 74

How it got there

Industry is SaaS+20

ARR over $50k+25

Replied within 7 days+15

Champion identified+24

No call booked in 30 days−10

Churn risk ↑ 9

Elevated · 68

Rising is bad news here, so the arrow and colour run the other way.

Change it any time. Fill it in without typing.

Change any property, any time
Rename it, change its type, or remove it.
Your records keep their values
No migration ticket, and nothing to re-import.
A new property starts empty
Backfill it yourself, or let AI auto-fill do it.

Name	ARR	Industry new
Acme Industrial	$184k	Manufacturing
Northwind Traders	$62k	Logistics
Initech	$41k	Softwareyours, kept
Globex	$28k
Vista Benefit	$17k	Queued

AI auto-fillIndustry

On record createdRecord contextAnything on the webOnly if empty

3 of 5 filled

Bring your data in. Work through it. Take it with you.

A view is a question. A list is work.A list keeps its records, each with its own done state.

Imports map themselves.Drop in CSV or Excel, and check every column before a record is written.

Take the schema anywhere.Export it as one file, and start a new workspace from it.

Schema questions.

Can I change the schema after I've started?

Yes. Add, rename or remove properties whenever. Records keep their values, and a new property stays empty until you backfill it or turn on AI auto-fill.

How is this different from HubSpot custom objects?

HubSpot keeps custom objects for paid tiers. Here they come on every plan, and every property type works on them: formula, rollup, grade and external included.

What can I take with me if I leave?

The whole schema, as one file you can read and re-import. Records aren't in that export yet, so ask us and we'll get them to you.

Design your data model this week.

Join waitlist →

Plans from $39 a seat a month, billed annually. See pricing