Pipeline
for- Custom stages and deal confidence grades
- A pipeline for each motion
- Charts by stage, owner or close month
- Every call, email and meeting on the timeline
From first touch to closed-won.
Agents grade the leads, sequences follow up and playbooks guide the call. Your reps sell.
Pipeline, sequences, dialer, call notes, coaching and deal scoring, built in.
Sales›Deal PipelineBoardAll dealsMineClosing this monthOpen pipeline $724k
Lead 3$164k
Qualified 2$215k
Proposal 2$195k
Negotiation 1$150k
Closed won 2$202k
StellaYour Globex call is summarised, with 3 tasks to approve.Review
Sample workspace. Drag a deal to another stage, or use the arrow keys.
Move a deal. Watch what runs.
Pick a stage to see what Custral does for Globex there.
Lead
Researched and graded before a rep opens it.
- An agent fills in the company, role and socials
- It's graded on fit against your own rubric
Onboarding starts where the deal left off.
- The history stays on the record.Calls, transcripts, summaries and emails, on the timeline Priya opens.
- Nobody books a second discovery.Onboarding reads what the customer already told sales.
- Kickoff lands on someone's list.Your won workflow creates the record and the first task.
A day on the sales team.
Mia sells. The admin between her calls is already handled.
Yesterday's calls are transcribed and summarised, with follow-ups to approve.
Your whole sales stack, one subscription.
Outreach
for- Email and SMS steps, with branches
- Waits of hours or days between touches
- Goals that end it, like a reply
- Stella builds steps with fields from the record
Calls
for- Click to call from any record
- Recorded and transcribed as you talk
- Live notes, and a summary at hang-up
- Follow-up tasks to approve
Meetings
for- Google and Outlook calendars, synced
- Booking pages with round robin hosts
- Confirmation emails sent for you
- A bot joins and records video meetings
Coaching
for- Your playbook beside the live call
- Saved answers when an objection comes up
- Talk ratio on every recorded call
- Scorecards Stella drafts for managers
AI agents
for- Company, role and socials filled in
- Leads and deals graded on your rubric
- Fields kept current on a schedule
- Customers who went quiet, flagged
Add people from LinkedIn profiles and company websites with the Chrome extension →
Questions sales teams ask.
Can a rep override what the agents do?
Yes. Suggested actions wait for a rep to approve them, and a rep can edit any field an agent filled.
Does this replace my dialer and sequencer?
Calling, sequences and pipeline charts are built in, on the same records as everything else.
How does live coaching work?
Calls are transcribed as they happen. Start a playbook and its steps sit beside the call, with your saved answer when an objection comes up. Talk ratio and a scorecard draft follow.
Do deal scores stay current without reps updating fields?
The activity half does. Deal confidence counts recent calls, conversations and tasks against your rubric, and rescores on every field change and every night. Stage moves when a rep or a workflow moves it.
Can I run several sales motions in one workspace?
Yes. Give each motion its own pipeline, stages and sequences, and chart them on one dashboard.
How long until a sales team is up and running?
An afternoon: import your contacts, start from the sales template, invite your reps.
Give your reps the tools and the agents.
Set up the whole sales team in an afternoon.
Plans from $39 a seat a month, billed annually. See pricing