Compare Custral to what you use now.

Fair write-ups of the tools teams weigh us against: what each does well, where it stops, and what it costs.

Join waitlist →Pick a tool

CRMs stop at the deal. Custral runs the whole cycle.

A legacy enterprise CRM

Endlessly configurable, if you have the admins and the months. Post-sale work lives in another system.

With CustralOne platform your team runs itself, started from a blueprint.

A stack of point tools

A CRM, dialer, notetaker, sequencer and BI tool, each with its own login and bill. Context leaks at the seams.

With CustralRecords, inbox, calls, docs, workflows and dashboards on the same data.

A new AI-native CRM

Attio, Clarify, Lightfield and Day.ai rebuilt the CRM around AI. The inbox, phone and post-sale work stay elsewhere.

With CustralThe same AI-first idea, across the whole lifecycle.

Spreadsheets and your inbox

Free and instant, until follow-ups slip and the data decays as the team grows.

With CustralStructure, automation and a shared history from day one.

Side by side, by category.

What each option typically includes. Products move fast and plans vary.

CapabilityCustralLegacy enterprise CRM
CRM records & pipelineBuilt inBuilt in
Email, SMS, chat & voice inboxBuilt inAdd-on or varies
Dialer & AI notetakerBuilt inAdd-on
AI to build and run workBuilt inAdd-on
Workflows & automationBuilt inAdmin-configured
Dashboards & reportingBuilt inBuilt in
Collaborative docsBuilt inNot really
Open API + in-product blocksBuilt inAPI only
BillingOne subscriptionSeat + add-ons
Time to liveMinutes, from a blueprintWeeks + consultants

A starting point, not a scorecard. The AI-native column describes products like Attio, Clarify, Lightfield and Day.ai.

One workspace, one bill.

One data model under all of it, so nothing needs wiring together.

  • Instead of paying separately for
  • CRM
  • Email & inbox
  • Dialer
  • AI notetaker
  • Sequencer
  • Website chat
  • Docs
  • Dashboards / BI
  • Workflow glue

Records & CRM

  • Custom objects & properties
  • Pipelines & stages
  • Full customer timeline
  • Views & boards

Unified inbox

  • Email
  • SMS & website chat
  • Voice calls
  • Assignment & routing

Calls & meetings

  • Built-in dialer
  • Recording & transcription
  • AI notetaker
  • Follow-up drafts

Stella, your AI teammate

  • Ask about your workspace
  • Build objects, views and workflows
  • Fill & enrich fields
  • Works only where you allow

Automate & coach

  • Workflows
  • Sequences
  • Dashboards & reporting
  • Coaching scorecards

Extend & connect

  • Open API & SDK
  • Build your own blocks
  • Widgets & embeds
  • Webhooks

We want to win outright.

If Custral is the better fit for your team, the facts should show it. Pick a tool for the full write-up.

  • Credit the competitionEvery write-up starts with what the other tool does well.
  • Date every priceQuoted from the vendor's own pricing page, dated and linked.
  • Say when it isn't usIf another tool fits your team better, the page says so.
Enterprise CRM

Salesforce

Best at real enterprise scale, with admins to run it.

Custral vs Salesforce →
Mid-Market CRM

HubSpot

Best for marketing-led growth.

Custral vs HubSpot →
AI-native CRM

Attio

Best for a fast, elegant CRM with other tools around it.

Custral vs Attio →
AI GTM agents

Day.ai

Best as agents on top of the stack you already run.

Custral vs Day.ai →
AI-native CRM

Clarify / Lightfield

Best for sales teams betting on a CRM that updates itself.

Custral vs Clarify / Lightfield →
AI-native revenue platform

Monaco

Best for an early startup that wants outbound built and run for it.

Custral vs Monaco →
Personal AI workspace

Micro

Best for a solo founder living in email and DMs.

Custral vs Micro →
GTM data & outbound

Clay

Best for finding and researching accounts.

Custral vs Clay →
Customer Success

Vitally / Gainsight

Best for a large, specialised customer-success team.

Custral vs Vitally / Gainsight →
Workspace

Notion

Best for docs and wikis, and a first CRM.

Custral vs Notion →
Work management

ClickUp

Best for running projects and internal work across teams.

Custral vs ClickUp →
Work management CRM

monday CRM

Best for teams already running their work on monday boards.

Custral vs monday CRM →
SMB CRM suite

Zoho CRM

Best for a low-cost CRM inside the wider Zoho suite.

Custral vs Zoho CRM →

Questions about switching.

Is Custral really all-in-one, or shallow across the board?

Records, inbox, calls, docs, workflows and dashboards share one data model, so a call, an email and a task land on the same record. It's younger than the incumbents, so try it rather than take our word for it.

Can I move off my current CRM?

Yes. Import your contacts and companies, start from a blueprint for your objects and views, and invite your team. It's setup you do yourself, without a consultant.

Do I still need a separate automation tool like Zapier?

For most flows, no. Workflows and webhooks are built in and run on the same data. If you already rely on external glue, webhooks and the API connect to it.

How is Stella different from a CRM add-on?

Stella, your AI teammate, works across the whole workspace: it answers questions, builds objects and views, and enriches records. By default it asks before sending anything.

Is Custral built for enterprise or for smaller teams?

It's self-serve and quick to set up, which suits founders and growing teams today. The API and in-product blocks let it grow with you without a consultant.

What does it cost compared to a stack of tools?

Plans start at $39 a seat a month billed annually ($49 monthly), for the whole product; API access starts on Growth. One subscription instead of a bill per tool.

See it with your own data.

Import a CSV, start from a blueprint, and invite your team.

Join waitlist →

Plans from $39 a seat a month, billed annually. See pricing

Sample import