See what slipped, with the evidence.

Custral watches every account, conversation and queue. When something slips, you get the finding, the proof and one next step.

Join waitlist →How a finding works
Companies›Northwind TradersCustomer
Conversations, last 90 daysEmailCallMeeting

31 days, no conversation

MediumAccount went quietFound this morning
Northwind Traders has gone quiet

No new conversation in 31 days after 12 conversations.

Northwind Traders ↗Days since last conversation31Conversations12
DRDana Reyes, account ownerSnoozeDismissCreate follow-up task

Sample workspace

Every finding shows its working.

MediumFirst-response SLA breachRuns hourly
SORouted to Sam Ortiz, assignee
"Renewal pricing question" is awaiting a first response

Waiting 9 hours for a first reply, past the 4h target.

Renewal pricing question ↗Hours awaiting response9target 4
SuggestedRespond now
OpenSnoozeDismissMark doneHelpful
  1. Found and routedHourly or daily. It goes to whoever owns the account or conversation, and high ones notify them.
  2. Evidence attachedThe linked records and the numbers that tripped it.
  3. One next stepRespond, create a follow-up task, or review the queue.
  4. You decideNothing runs on its own. When the problem clears, the finding closes itself.

Everything watching today. The set grows.

Detectors plug into one registry, so new ones join the list without changing the rest.

RecommendationsAllAccountsOperationsHygiene
RunsDaily
Goes toAccount owner
MediumAccount
Northwind Traders has gone quiet
Northwind Traders ↗Days since last conversation31Conversations12
SuggestedCreate follow-up task

It also tells you what to finish.

Signals watch the work. The audit watches your setup, and suggestions show up while you build.

TasksWorkspace audit
  • Add a description to your "Deals" object
    ✦Stella drafted this

    Every opportunity from first call to signed contract, with its stage, value and owner.

    EditApply and complete
  • Add a description to the "Close Date" property on "Deals"
  • Choose an icon for your "Invoices" object
  • Choose an icon for the "Renewal Date" property on "Companies"
  • Add a description to your "Lead Nurture" workflow
  • Add an AI system prompt to your workspace settings
Workspace auditFinds the gaps in your setup and drafts each fix for you to apply.
New propertyDeals
NameClose DateSuggested typeDateTextNumber
NameRevenueSuggested icon$%#
Workflow step · Update recordFrom the triggerObjectDeal
Suggestions as you buildName a field and it proposes the type and icon. Add a step and it fills in what the workflow knows.

A signal is an observation, not a forecast.

What Custral does

  • Watches every account, queue and conversation on a schedule
  • Shows the evidence behind each finding
  • Suggests one specific action
  • Waits for you

What it doesn't

  • Promise a number will move
  • Act on your customers unprompted
  • Claim credit for your retention
  • Replace the judgment call

Custral doesn't move your numbers. It makes sure nothing that could is sitting unnoticed.

What happens next is your call, and whether it works is down to what you do, not to us.

Start each morning knowing what slipped.

Join waitlist →

Plans from $39 a seat a month, billed annually. See pricing