Starter
For founders and early teams getting started
$39a seat a month, billed annually$49 billed monthly
Join waitlist- 10,000 active records
- 10,000 workflow runs
- 5,000 credits a month
- Email support
Every plan runs the whole platform.
Plans differ by usage. The API starts on Growth.
GrowthRecommended
For growing teams running core operations
$79a seat a month, billed annually$99 billed monthly
Join waitlist- 100,000 active records
- 100,000 workflow runs
- 25,000 credits a month
- Adds full API access
Scale
For high-volume, automation-heavy teams
$149a seat a month, billed annually$189 billed monthly
Contact sales- 1,000,000 active records
- 1,000,000 workflow runs
- 100,000 credits a month
- Adds priority support
Enterprise
For advanced scale and security needs
CustomPriced for your team
Contact sales- Custom record and run limits
- Custom credit allotment
- Dedicated TAM
- Adds a contractual SLA
On every planStella, your AI teammateEmail, calls and SMSEvery workflow trigger and actionDocs and dashboardsHosted for you
Seats cover the platform. Credits cover the rest.
Each plan includes a monthly allowance, and Billing shows every credit you spend.
- Records
- Every stored record counts. Delete one to free it up.
- Workflows
- Runs past your plan's allowance spend credits.
- AI
- Stella, call summaries, agent-filled fields and drafted replies. Cost follows how much the AI reads and writes.
- Credits
- Also pay for phone numbers, mailboxes and domains.
- Rollover
- Unused credits carry over for two months.
Compare plans.
| Usage | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Active records | 10,000 | 100,000 | 1,000,000 | Custom |
| Included credits a month | 5,000 | 25,000 | 100,000 | Custom |
| Credit rollover | 2 months | 2 months | 2 months | Custom |
| Automation | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Active workflows | 5 | 25 | Unlimited | Custom |
| Workflow runs a month | 10,000 | 100,000 | 1,000,000 | Custom |
| Trigger and action types | All | All | All | All |
| Integrations and API | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Connected providers | 3 | 10 | Unlimited | Custom |
| API access | ||||
| Included API calls a month | 250,000 | 2,000,000 | Custom | |
| Sustained rate limit | 10 req/s | 50 req/s | Custom |
| Storage and email | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Included file storage | 50 GB | 500 GB | 2 TB | Custom |
| Max file size | 500 MB | 1 GB | 2 GB | Custom |
| Email domains | 3 | 10 | 50 | Custom |
| Mailboxes | 10 | 50 | 250 | Custom |
| Support | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Support | Priority | Dedicated TAM | ||
| Uptime target | Best effort | 99.9% | 99.95% | 99.99%+ |
| Contractual SLA |
Uptime figures are operational targets we run the platform to, not contractual commitments. A contractual SLA comes with an Enterprise agreement. See the Terms of Service.
Common questions.
What's included in every plan?
The whole platform: objects, views, surfaces, the full automation builder, and every AI and intelligence feature. Plans differ by usage. The API opens on Growth, priority support on Scale, and a contractual SLA comes with Enterprise.
Is there a contract or minimum term?
No minimum term. Monthly billing is month to month, and you can cancel any time from Settings → Billing. Annual billing is paid a year up front at the lower price. Enterprise terms are set in your agreement.
Can I switch plans?
Yes. Upgrade or downgrade any time from Settings → Billing → Plans.
Do I need to host or maintain anything?
No. We host Custral and run the servers, upgrades and storage. You manage your workspace.
How does Custral compare to HubSpot, Salesforce, or Attio?
HubSpot's bill grows with contact count, Salesforce sells a license per Cloud, and Attio has no outbound dialer, phone lines or SMS. Custral covers sales, support, calling and onboarding on one per-seat price. Compare side by side →
Is Custral a CRM?
It includes one. A traditional CRM stops at Won; Custral also runs implementation, success, support and product feedback on the same records.
Do I have to replace my existing tools?
No. Consolidate onto Custral, or keep your tools and sync from them over the integrations. Which ones you retire is your call. See what it replaces →
How long does setup take?
Minutes once you're in: pick a blueprint, like Just Sales or All-in-One, and invite your team. We let workspaces in a few at a time, so you apply first and hear back by email.
Is my data secure?
Yes. Access control down to the property, a rolling 90-day activity log, and encryption at rest and in transit on managed AWS. SOC 2 Type II is in progress.
How do the AI agents work?
Three kinds: chat agents you ask through Stella, your AI teammate (⌘I); property agents that fill a field when a record changes or on a schedule; and conversation agents that run when a conversation is completed. Pick Claude or GPT, and choose whether Stella asks before every change or only destructive ones.
From $39 a seat.
a month, billed annuallyWe're letting teams in a few at a time. Apply now and choose your plan once you're in.