Start with everything. Pay like a startup.
Opens the application form. We're letting teams in a few at a time.
A sample Custral workspace open in one browser tab, with 5 closed tabs for the tools it replaces: CRM at $42 a month, Shared inbox at $75 a month, Dialer at $90 a month, Docs at $30 a month, Sequencer at $147 a month.
Five subscriptions, or one.
$267 less every monthThree seats at each vendor's published entry price, billed annually, checked September 2026
Five tools cost 3 people $384 a month: CRM $42, Shared inbox $75, Dialer $90, Docs $30, Sequencer $147. Custral Starter costs the same 3 people $117 a month, $39 a seat.
See the five prices
| Job | Tool it replaces | Per seat | Three people |
|---|---|---|---|
| A CRM | Pipedrive Lite | $14 | $42 |
| A shared inbox | Help Scout Standard | $25 | $75 |
| A dialer | Aircall EssentialsThree licenses minimum | $30 | $90 |
| Docs and a wiki | Notion Plus | $10 | $30 |
| Outbound sequences | Apollo Basic | $49 | $147 |
| Five tools | $384 | ||
| Custral Starter | All five jobs on one set of records | $39 | $117 |
Each vendor's own published entry price, billed annually, checked September 2026. Custral Starter is $49 a seat billed monthly.
Runs without an ops hire.
What Starter gets you.
$39a seat a month, billed annually. $49 billed monthly.
- Active records
- 10,000
- Active workflows
- 5
- Workflow runs
- 10,000 a month
- Credits
- 5,000 a month
- Integrations
- 3
- Mailboxes
- 10
- Sending domains
- 3
- Call recording
- 25 hours a month
- File storage
- 50 GB
- API calls
- Not on Starter · opens on Growth
Growing is a bigger number, not a migration.
- 1–3 people
Pre-seed
Starter- A blueprint to start from
- Records you define
- Notes and whiteboards
- Calls recorded and transcribed
- 4–10 people
Seed
Starter or Growth- Pipeline boards and views
- Agents on new records
- Multi-step sequences
- API and webhooks, on Growth
- 10–50 people
Series A
Growth- Access per person or team
- Live playbook coaching
- Call scorecards and reviews
- Health grades on any record
- 50+ people
Series B+
Scale or Enterprise- Unlimited workflows and apps
- Priority support
- Dashboards for the board
- Custom limits and an SLA
All of this is on Starter, except the API.
Model whatever you actually track.
- Objects for contacts, deals or anything else
- Every property type, from relation to grade
- Relations and rollups across objects
- Table, board, calendar and chart views
Every channel lands in one inbox.
- Email, SMS and live chat, on the record
- A dialer on every record, calls logged
- An owner on every conversation
- A chat widget for your site
Every call, on the record.
- Calls transcribed live, summary at hang-up
- A recorder that joins your video meetings
- Scorecards and reviews to ramp first hires
- A voicemail inbox, transcribed
Stella, your AI teammate, takes the busywork.
- Builds views, drafts email, updates records
- Property agents fill fields as records land
- Workflows and sequences that wait on a reply
- Asks before it changes anything, by default
Write it next to the customer it's about.
- Docs that link to the records they cover
- Whiteboards and decks
- Spreadsheets that pull from your records
- See who's editing, and comment inline
Bring the rest of your stack along.
- HubSpot, Stripe and GitHub sync into tables
- Slack as a channel in the inbox
- Access set per person or team
- API and webhooks, from Growth
Questions founders ask.
See pricing →Do we have to set it up from scratch?
No. Start from one of six blueprints (Just Sales, Just Product, Just Implementation, Just Success, Contacts and Companies, or All-in-One), or a blank model. Stella can build your first views and workflows.
Can one founder really run a company on this?
We do. Custral has run on Custral since the team was one person: the CRM, the inbox, the calls, the docs and the dashboards are the ones you get, and the agents handle enrichment, drafts and follow-ups.
How is it priced?
Per seat: Starter $39, Growth $79 and Scale $149 a seat a month, billed annually ($49, $99 and $189 monthly). Enterprise is a contract. Every plan has an active-record limit. Higher plans raise the limits, open the API from Growth and add priority support from Scale.
Will we have to migrate when we scale?
No. You keep the same workspace and the limits rise. Records, agents, views and permissions stay where they are.
Start with everything. Grow without rebuilding.
Pre-seed today, Series B later. Same workspace, bigger numbers.
Starter from $39 a seat a month, billed annually. See pricing