The operating system for your whole company.

Every customer, from first touch to renewal, on one record. AI handles the admin around it, so you can focus on the customer.

Join waitlist →See how it works

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Companies›Acme Corp
RecordOverviewActivity
MCDPShare

Properties

NameAcme Corp
StageCustomer
ARR$62,000
OwnerMCMaya Chen
Renewal dateOct 14, 2026 ✦ Stella
HealthAt risk

Activity

  1. Email from Sarah LeeRe: renewal terms, looks good on our side
  2. Stella updated Renewal dateSep 30 → Oct 14, from Sarah's email
  3. Call with Marcus Reid3:42 · transcribed, summary added
  4. Signal: usage down 38%61 days before renewal
  5. Voicemail from Priya N.0:48 · transcribed
  6. Meeting bookedRenewal review, Thu 2pm, from your booking page

Associations

Contacts2Docs1
SL
Sarah LeeVP Operations
MR
Marcus ReidSupport lead
Renewal planMaya is editing
Stella Your AI teammate

Drafted a check-in for Sarah that mentions the rollout. Send it?

Review

Sample workspace

The entire customer journey, not just one stop.

Each stop makes the next one easier.

  1. Prospect

    Marketing captures the lead, so sales starts warm.

  2. Opportunity

    Sales calls are transcribed, so onboarding starts informed.

  3. Commit

    Onboarding logs what was promised, so success keeps it.

  4. Customer

    Success spots risk early and sends requests to product.

  5. Champion

    Product ships what customers asked for, and tells them.

Hand Stella everything but the conversation.

Stella, your AI teammate, has read every record, email and call. Ask it anything, or let agents do the work on their own.

You askAnswers from your own data.Records, email, calls, docs and tasks.
A record changesFields that fill themselves.On create, on update or on a schedule.
A call endsThe wrap-up, done.A summary, and follow-ups you approve.

By default, Stella asks before sending anything.Meet Stella →

Talk to customers. Build together. Catch what slips.

Data Structuring · Surfaces · Blocks · Team

Shaped around how your company works.

Your own objects, properties, pages and views, edited together.

Explore the workspace →
Acme CorpDPMCSL3 editing

Renewal plan

Acme renews in 61 days. Support volume is up, so we lead with the rollout.

  • Expand to the support team
  • Move billing to annual
  • Book a check-in before the quarter closes

Three beliefs behind Custral.

“I spent years chasing a different view of the customer in every tool. I built Custral so there’s only one.”

Avery DurrantAvery DurrantFounder & CEO
Customers move in a loop, not a funnel.
Most CRMs stop at the closed deal. Custral runs the whole cycle on one record, so what you learn at every stop carries into the next.
Your CRM should be built around you, not around its features.
Teams bend their process to fit the software and keep the real work in spreadsheets. In Custral you shape the objects, views and workflows around how you run.
Relationships are human. Offload everything around them.
Updating records and chasing follow-ups isn't time with a customer. Workflows and AI agents run the routine, and by default Stella asks before sending anything, so the conversations stay yours.

Take a look inside.

Data StructuringYour own objects and fields, with relations and rollups.SurfacesTables, boards and calendars over the same records.BlocksDashboards built from charts, numbers and lists.TeamShare with people and teams, down to a single property.CommunicationsEmail, calls, SMS, live chat, voicemail and web forms in one inbox.ListsNamed sets of records you work through and tick off.ActivityEverything that happened on a record, in order.Quotes & billingQuote, sign, get paid, renewAI AgentsStella, your AI teammate. Ask it anything, or hand it the work.AutomationTriggers, sequences and scheduled jobs.Call CoachingThe script live on the call, then adherence and scorecards.IntelligenceNotetaker, transcripts and summaries on every call.ReportingDashboards, charts and team tables on the same data.SignalsWhat slipped, with the evidence and a suggested next step.UsageHow much each customer uses each productDesktopYour next meeting in the menu bar, and search from any app.MobileCalls, inbox and Stella on your phone, starting from today.Chrome extensionStella and your records beside any page in Chrome.

Everything's in the box.

One platform, one price

Protected at every layerAccess down to a single property, with a 90-day activity log.Every screenWeb, desktop, iPhone and Android. Keeps working with no connection.IntegrationsHubSpot, Stripe and GitHub sync into tables you can extend.

Also in the box: booking pages, web forms and blueprints to start from.

Extend the OS. Don't rebuild it.

Build your own blocks inside Custral, and reach every object over an open API instead of standing up a separate system.

  • Blocks and embeds
  • Properties from anywhere
  • Open API and SDK
  • Webhooks
View docs →
Every object is in the API
import { Custral } from "@custral/sdk";

const custral = new Custral({ apiKey });

// write your own property onto any record
await custral.records.update({
  object: "companies",
  id: company.id,
  fields: { usage_tier: "scale", seats: 40 },
});

// react to changes with a workflow or webhook
custral.on("record.updated", (event) => {
  // …your logic, running on your infra
});

Run your whole company on Custral.

Hosted for you, with channels and AI agents built in.

Join waitlist →

Plans from $39 a seat a month, billed annually. See pricing