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Custral vs Day.ai

An agent platform for go-to-market teams: agents read your calls and email and produce finished work, priced by the agent rather than the seat.

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AI GTM agents

Day.ai

Best as agents on top of the stack you already run.

Agent-firstCustomer memoryPer-agent pricing
Full-cycle platform

Custral

Best when you want one system for the whole customer lifecycle, sales through success, instead of a stack of tools and bills.

Full lifecycleInbox + voiceStella, AI teammateOpen & extensible

Why teams pick Custral over Day.ai.

  1. The system of record, not a layer on top

    Day.ai's agents sit on top of your stack. Stella works inside Custral's records, so what it does is saved where your team already works.

    StellaCustom objects & fields

  2. Inbox, dialer and docs included

    Day.ai has no native inbox, dialer, docs or dashboards. Custral has all four on the same records.

    Unified inboxBuilt-in dialerDashboards

  3. Priced by seat, not by agent

    Day.ai's bill grows with every agent deployed. Custral is one per-seat price, and Stella is part of every plan.

    StellaAsk for insights

Line by line.

NativeAdd-on or tieredSeparate tool
Records & CRM✓ IncludedAdd-on or tiered
Custral

Custom objects, fields and pipelines on one shared set of records.

Custom objects & fieldsPipelines & stagesFull record history
Day.ai

Works across your customer data, but sits on top of a CRM rather than being one.

Communications✓ IncludedAdd-on or tiered
Custral

One inbox for email, SMS and website chat, threaded on the record.

Unified inboxAssignment & routingTemplates & snippets
Day.ai

Strong outbound sending; not a shared inbox for inbound conversations.

Voice✓ IncludedSeparate tool
Custral

A built-in dialer with call recording, transcripts and an AI notetaker.

Built-in dialerRecording & transcriptionAI notetaker
Day.ai

Not a calling tool. Voice stays in your dialer.

AI teammate✓ IncludedNative
Custral

Stella, your AI teammate: ask about your workspace, draft work, or build it by describing it.

Ask for insightsBuild the workspaceFill & enrich fields
Day.ai

Agents that research, enrich and draft are the whole product.

Workflows✓ IncludedNative
Custral

Automations across every object: routing, follow-ups, updates and sequences.

WorkflowsSequences
Day.ai

Deep automation, for prospecting and outbound specifically.

Docs✓ IncludedSeparate tool
Custral

Collaborative docs, notes and whiteboards on the records they describe.

Docs & notesWhiteboards
Day.ai

No native collaborative docs.

Reporting✓ IncludedAdd-on or tiered
Custral

Dashboards and saved views over your records, with no bolt-on BI tool.

DashboardsSaved views
Day.ai

Campaign and enrichment analytics rather than company-wide reporting.

Extensibility✓ IncludedNative
Custral

An open API, your own blocks and widgets inside the product, and webhooks.

Open API (Growth and up)Custom blocksWebhooks
Day.ai

Built to be wired into the rest of your stack. That is the point of it.

Pricing model✓ IncludedSeparate tool
Custral

One per-seat price, from $39 billed annually ($49 monthly). Plans differ by usage limits; API access starts on Growth.

Day.ai

Priced by credits, usage or agents rather than seats, which is harder to forecast.

Setup✓ IncludedAdd-on or tiered
Custral

Import a CSV, or start from a blueprint that sets up your objects, pages and views.

ImportBlueprints
Day.ai

Quick to connect, with a real learning curve before it pays off.

We'd rather win outright, so “Native” credits a real strength of Day.ai. The other two labels describe how a capability is typically obtained, not any one plan.

Where Day.ai shines, and where it stops.

Where it's strong

  • Agents work from the whole customer history, not one record
  • Priced per agent rather than per person, which suits small teams
  • Finished work to approve, rather than another dashboard
  • A free tier and no long-term contract

Where teams hit its limits

  • An agent layer for GTM, not a system of record for the company
  • No native inbox, dialer, docs or dashboards
  • Pre-sale scope; onboarding, support and delivery live elsewhere
  • Costs track agent count, which grows as more people want their own

Worth weighing before you switch

Day.ai and Custral share the premise: the AI should see everything, not one field at a time.

The difference is where the data lives. Day.ai sits on top of your stack; Stella works inside the system of record.

Happy with your CRM and want agents on top? Day.ai is the lighter-touch answer.

What it costs.

Their published list price, next to ours.

Day.ai

$24an agent a month

Turbo, billed monthly. 20% off annual.

Checked against their published pricing in September 2026. Prices change, so verify before you decide.

Every tier, and what to budget

Free, then $24/month (Turbo), $60/month (Professional), and $200/month (Executive) per agent, billed monthly with 20% off annual. Priced by agent deployed, not per team member.

Per-agent pricing is attractive for a small team. Check what it costs once every rep wants their own.

Custral

$39a seat a month

Starter, billed annually ($49 monthly).

Stella is included and runs on your plan's monthly credits. Plans differ by usage limits; API access starts on Growth.

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