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Custral vs Micro

An agent-first app for founders: email, iMessage, WhatsApp and LinkedIn DMs organised by an AI with memory. Team sharing starts at Enterprise.

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Personal AI workspace

Micro

Best for a solo founder living in email and DMs.

Agent-firstPersonal channelsAI memory
Full-cycle platform

Custral

Best when you want one system for the whole customer lifecycle, sales through success, instead of a stack of tools and bills.

Full lifecycleInbox + voiceStella, AI teammateOpen & extensible

Why teams pick Custral over Micro.

  1. Built for a team from day one

    Micro's shared CRM, docs and admin controls are Enterprise-only. Custral's shared inboxes, routing and team permissions come with every plan.

    Assignment & routingTeam permissions

  2. A business line and website chat

    Micro has no dialer, business lines, SMS or website chat. Custral gives your company a front door customers can reach.

    Built-in dialerUnified inbox

  3. The relationship belongs to the business

    A personal inbox leaves with the person. In Custral the history stays on the shared record when the team changes.

    Full record historyShared records

Line by line.

NativeAdd-on or tieredSeparate tool
Records & CRM✓ IncludedAdd-on or tiered
Custral

Custom objects, fields and pipelines on one shared set of records.

Custom objects & fieldsPipelines & stagesFull record history
Micro

A contacts-and-deals CRM the agent keeps current. Sharing pipelines with a team is an Enterprise feature.

Communications✓ IncludedAdd-on or tiered
Custral

One inbox for email, SMS and website chat, threaded on the record.

Unified inboxAssignment & routingTemplates & snippets
Micro

Email plus iMessage, WhatsApp and LinkedIn. SMS lines and website chat live elsewhere.

Voice✓ IncludedSeparate tool
Custral

A built-in dialer with call recording, transcripts and an AI notetaker.

Built-in dialerRecording & transcriptionAI notetaker
Micro

Meeting recording and transcription are real; a dialer, business lines and SMS are not part of it.

AI teammate✓ IncludedNative
Custral

Stella, your AI teammate: ask about your workspace, draft work, or build it by describing it.

Ask for insightsBuild the workspaceFill & enrich fields
Micro

The whole product: an agent with memory, skills and scheduled runs. Metered by monthly credits.

Workflows✓ IncludedAdd-on or tiered
Custral

Automations across every object: routing, follow-ups, updates and sequences.

WorkflowsSequences
Micro

Scheduled agent runs for digests, drafting and enrichment; multi-user routing is not the model.

Docs✓ IncludedAdd-on or tiered
Custral

Collaborative docs, notes and whiteboards on the records they describe.

Docs & notesWhiteboards
Micro

Docs and tasks are built in for one person; sharing them with a team is an Enterprise feature.

Reporting✓ IncludedAdd-on or tiered
Custral

Dashboards and saved views over your records, with no bolt-on BI tool.

DashboardsSaved views
Micro

Daily and weekly AI digests rather than dashboards.

Extensibility✓ IncludedAdd-on or tiered
Custral

An open API, your own blocks and widgets inside the product, and webhooks.

Open API (Growth and up)Custom blocksWebhooks
Micro

Mini-apps generated from a prompt are the headline; a public developer surface is younger.

Pricing model✓ IncludedAdd-on or tiered
Custral

One per-seat price, from $39 billed annually ($49 monthly). Plans differ by usage limits; API access starts on Growth.

Micro

Flat personal pricing with credit-metered AI; team features move to a quoted Enterprise tier.

Setup✓ IncludedNative
Custral

Import a CSV, or start from a blueprint that sets up your objects, pages and views.

ImportBlueprints
Micro

Fast. Connect an inbox and the agent starts organising on its own.

We'd rather win outright, so “Native” credits a real strength of Micro. The other two labels describe how a capability is typically obtained, not any one plan.

Where Micro shines, and where it stops.

Where it's strong

  • An agent with memory that keeps records and follow-ups current
  • Reaches iMessage, WhatsApp and LinkedIn DMs
  • Founder and fundraising skills, plus mini-apps built from a prompt
  • Fast to start and priced for one person, with a free trial

Where teams hit its limits

  • Shared CRM, docs, tasks, admin controls and SSO are Enterprise-only
  • Standard connects one email account and one messaging app
  • No dialer, business phone lines, SMS or website chat

Worth weighing before you switch

Micro organises your inbox; Custral runs your company's front door. Who owns the relationship: you, or the business?

For a solo founder living in email, iMessage and LinkedIn DMs, Micro is a strong fit, on channels Custral doesn't reach.

The comparison turns at the second teammate, the shared number or the website chat: Enterprise in Micro, every plan in Custral.

What it costs.

Their published list price, next to ours.

Micro

$29a month

Standard, for one person. Pro is $59 a month.

Checked against their published pricing in September 2026. Prices change, so verify before you decide.

Every tier, and what to budget

Standard is $29/month: 6,000 AI credits, one connected email account, and one integration (LinkedIn or WhatsApp). Pro is $59/month: 20,000 credits, unlimited email accounts, and both integrations. Both start with a 14-day free trial. Enterprise is on quote, and is where shared CRM, unlimited team members, admin controls, and SSO live.

The seat prices are close; the packaging isn't. Micro's collaboration sits in a quoted Enterprise tier.

Custral

$39a seat a month

Starter, billed annually ($49 monthly).

Shared inboxes, routing and team permissions are on every plan. Plans differ by usage limits; API access starts on Growth.

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